Belarus to increase export to Africa by at least 2.5 times in 2024

Belarus intends to increase export to African countries by at least 2.5 times in 2024. Belarusian Deputy Economy Minister Andrei Kartun made the relevant statement on the air of the TV channel Belarus One, BelTA has learned. Andrei Kartun said: “The key task for Belarusian exporters is new geography, new routes, new quality.

In other words, while preserving and stepping up presence on traditional markets, they have to more actively look for trade partners in remote countries and offer the goods that meet all the requirements of the consumer. Close attention should be paid to the African continent. In 2024 we intend to increase export to this region by at least 2.5 times.

Staple markets have already been determined: Egypt, Kenya, Nigeria, Zimbabwe, South Africa, and Equatorial Guinea. We intend to increase deliveries of food, machines, equipment, chemical goods.” When asked about promising avenues of export specialization of the Belarusian economy, the official urged to focus on products, which are less dependent on minute changes on international markets. Those are primarily investment goods and consumer goods.

And it is necessary to focus on promotion, to actively use effective tools of merchandising, quality service, and capabilities of digital commerce. According to Andrei Kartun, Belarusian products are present on markets of over 150 countries. The fact convincingly demonstrates the high demand and competitive ability of Belarusian goods.

“In January-September 2023 export exceeded $35 billion. It is a ten-year high. Some decrease in average export prices has been compensated for by an increase in physical volumes – nearly 27% up from last year.