Режим Google AI позволяет вам примерять одежду виртуально

As part of its I/O 2025 announcements today, Google has shared details about some new features that will make AI shopping even more novel. The company описывает the three new tools as part of a new AI shopping experience, and they cover the search, try-on, and checkout stages. They will be available “in the coming months” for online shoppers in the US.

The first update is when you are looking for a specific item to buy. Examples shared by Google were searching for travel bags or a rug that will match the other furniture in the room. By combining Gemini’s reasoning with a database of shopping patterns, Google’s AI will determine based on your query that you want to see a lot of photos and open a new panel filled with images.

This is somewhat similar to image search results, except that these photos take up the right half of the page and are arranged vertically in four columns, according to screenshots shared by the company. Of course, some of the top spots in this grid may be paid for by companies looking for better placement for their products.

As you continue to refine your search results in Gemini, “the new right pane dynamically updates with relevant products and images,” the company notes. If you specify that the travel bag you’re looking for should be able to withstand a trip to Oregon, for example, the AI will prioritize weather-resistant products and show you those images in that pane.

The second, more intriguing part of the AI shopping updates is the changes that will take place in the virtual try-on tool. Since its launch in 2023, this feature has become more sophisticated, allowing you to select specific models that best suit your body type and then virtually reimagine the outfits you find on them. Today at the